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Marketing Executive

Marketing Executive

Peterborough – Office based

Full-Time

£25,000 - £28,000 DOE

Marketing

An exciting opportunity has opened for a dynamic individual looking for a fast paced and varied marketing role. Working closely with the co-founder of the business the marketing executive will be pivotal in executing promotions, and developing and implementing a coherent marketing strategy. You will be responsible for helping to execute marketing promotions across a variety of marketing platforms including direct and social channels. You will be at the forefront of revenue generation and play a key role in the continuing growth of the company. You will be vital in growing a fast-growing international entrepreneurial personal brand and in addition be responsible for the management of a bespoke online membership site. You will need to be highly driven, highly organised and keen to prove yourself in an entrepreneurial business. Previous experience in a digital marketing role is essential.

Key Responsibilities:


   ●   Provide administrative support to management and updating of our internal CRM system, including updating customer records

   ●   Supporting the Marketing Manager in completing agreed activities

   ●   Proofread email copy to ensure content is correct and on brand

   ●   Updating databases and using a customer relationship management (CRM) system

   ●   Monitoring the performance of marketing campaigns

   ●   Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts

   ●   Managing the online membership platform, updating information, managing user access, & liaising with developers for updates/fixes within the platform

   ●   Utilising the current CRM system to manage customer subscriptions, creation of products and account management of the online membership platform

   ●   Ad hoc investigation into payments, refunds, subscriptions and customer queries for a membership platform

   ●   Compiling, distributing and presenting ideas, information and strategies

   ●   Conduct market research, for example, using customer questionnaires and focus groups

   ●   Develop relationships with key stakeholders, both internal and external

   ●   Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)

   ●   Manage and update the marketing calendar with campaign deadlines, to ensure the wider marketing team are kept informed

   ●   Contact our business partners and trainers to book in regular promotions

   ●   Track marketing performance and return on investment and prepare weekly or monthly reports for management

   ●   Gathering keywords for blogs and uploading new blogs to the website.

   ●   Creation of social media plans for various social media platforms as well as the management of online communities

   ●   Suggest and implement new features to develop brand awareness, like promotions and competitions

   ●   Monitor and report on competitor activity

   ●   Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective


Required Skills


   ●   Solid understand of marketing concepts and principles

   ●   Excellent copywriting, editing and proofreading skills

   ●   Proficiency in MS Office, including Word, PowerPoint and Excel

   ●   Working knowledge of content management systems and automated marketing software

   ●   Strong communication and interpersonal skills

   ●   Excellent organisational and time management skills

   ●   In-depth understanding of digital and social marketing best practices


Personal Qualities


   ●   Excellent team mentality and can-do attitude

   ●   Hungry to progress your career in a fast-paced marketing lead environment

   ●   Excels in a fast and dynamic environment and enjoys variety in their role.

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